For this assignment I'll be using a fictitious brand. This brand will focus on cruelty free, natural looking makeup inclusive of all races, ethnicities, and skin types. My goal for this brand will be to encourage potential customers to try a natural look. There would be plenty of competition for this type of company - the current trend on instagram is a natural, glowing look with emphasis on gloss and blush, and this trend will most likely encourage competitors to pursue more natural looking product. I will focus heavily on aesthetic for this brand by posting pictures to Instagram of what my company's makeup will look like on different skin types, skin tones, and skin on a variety of ages.